Shine - Retail Jewelery Identity
This project required the naming, and brand development for a new jewelery retail outlet and included all printed elements (business card, letterhead, gift vouchers) along with the external signage for the shop itself. The job was restricted to 2 colour output and 3 on the voucher where I included a metallic silver to add a luxurious touch and enhance the communication of the piece overall. The signage featured underlit steel letterforms to carry this element through externally.
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